How to Know What’s the “Right” Marketing Strategy

When it comes to marketing your business, the question every entrepreneur asks at some point is: “What’s the right marketing approach?”

The truth? There isn’t a one-size-fits-all blueprint. The “right” strategy depends on your offer, your audience, and most importantly your willingness to test.

Right now, I’m in full-on testing mode as I scale my own marketing. Here’s a behind-the-scenes look at what that actually looks like, and how you can apply the same principles to your own business.

From Building to Growing: The Backstory

For the past two years, I’ve been in “build mode.” Marketing wasn’t my priority because 80% of my energy went into developing, delivering, and refining the Content to Clients system.

My goal wasn’t just to create something that worked for me it had to work for hundreds of clients, too. Now that the system is proven, it’s time to shift into growth mode and take it to the market properly.

And that’s where testing comes in.

The Biggest Mistake in Marketing

The #1 mistake I see business owners make? Overthinking their marketing.

They get stuck trying to find the “perfect” approach. They obsess over the right format, platform, or tactic until they end up not posting at all.

Here’s the reality:

• There is no universal blueprint.

• The only universal truth in marketing? Why and how people buy.

People pay attention.
People feel something.
And then they take action.

Everything else depends.

The only way to know what actually works for your business is to test it.

My Marketing Goals Right Now

I’m currently running experiments with two clear goals in mind:

1. Refine my messaging. → Find the words, angles, and stories that make my audience move. That means sparking conversations, generating leads, and driving sales.

2. Find my voice. → Identify how I want to show up and represent my brand. Just because a strategy “works” doesn’t mean it’s authentic. I will always stand by authentic content over trendy content even if that means slower growth.

The Marketing Testing Process

Right now, my testing follows three distinct phases:

Phase 1: Quantity – Publish as much content as possible to gather data.
Phase 2: Quality – Double down on what’s working.
Phase 3: Quantity + Quality – Scale production once the winning formulas are clear.

I’m currently in Phase 1.

That means posting 2–3 times a day across 4 different platforms, plus running ads.

Why?
Because more posts = more data = better decisions.

If I only posted once or twice a week, it would take forever to identify patterns. The larger the data pool, the faster I can spot what resonates with my audience.

What I’ve Learned So Far

The outcomes of this testing process have been mixed (and that’s the point!):

• Some posts get little to no engagement.

• Some grow my audience but don’t generate sales.

• Some bring in new leads and clients.

Here’s the key lesson: You won’t know what works until you put it out there.

You can read all the “best practices” and strategies, but the truth lies in your own data.

👉 Fun fact: about 90% of my content flops during this phase. And that’s completely fine. I’m only looking for the 10% that works, because that’s what I’ll double down on next.

Key Marketing Lessons

💡 Lesson #1: Detach from external validation. Views and likes are not the ultimate measure of success. They don’t define your value as a human or the health of your business.

💡 Lesson #2: Adopt the mindset of a player or a scientist.

• As a player → Treat marketing like a game. Post, test, and unlock the next level.

• As a scientist → Form a hypothesis, test it, analyze results, refine, repeat.

This mindset shift makes marketing less overwhelming—and way more effective.

The Real Secret to Marketing Success

If you want more clients from your content, the secret isn’t hidden in someone else’s strategy.

It’s hidden in your own data waiting to be discovered through consistent action.

The magic happens when you learn from that data and adjust. That’s when marketing goes from “something you do” to a growth engine that transforms your business.

What About You?

So, what are you testing in your marketing right now?