The Time-wasting Tactics Online Service Businesses do: And What To Do Instead

The Time-wasting Tactics Online Service Businesses do: And What To Do Instead

People usually focus on: → Content Tactics → Hacks & trends, → Best platform Practices … I believe this is an absolute waste of TIME for an Online Business owner who does most of their own market... ...more

Spicy Strategy Opinions

October 25, 20242 min read

Unrealistic Standards & Expectations in the Content World

Unrealistic Standards & Expectations in the Content World

Obsessing Over & Overthinking the 1 IG post you posted, IS LIKE …. Obsessing over the 1 Squat you did two weeks ago, and get annoyed that you haven’t seen the result yet. REMEMBER: Results come... ...more

Spicy Strategy Opinions

October 25, 20241 min read

To Give Or Not To Give: Why am I giving away my Best Stuff for FREE?

To Give Or Not To Give: Why am I giving away my Best Stuff for FREE?

NOTHING in this world is “free”. Let’s start there. 🤡 And I’ll show you in a second. People who don’t come from a marketing background are often not aware of HOW EXPENSIVE data, traffic, and leads... ...more

Spicy Strategy Opinions

October 25, 20241 min read

Let’s talk about MONEY 🤑 and Social Proof in your Content

Let’s talk about MONEY 🤑 and Social Proof in your Content

Let’s talk about MONEY 🤑 and Social Proof in your Content There are 2 types of viewpoints when it comes to showcasing social proof in the B2B market (small businesses). *Sidenote: Social proof is ... ...more

Spicy Strategy Opinions

October 25, 20241 min read

True or False: "PAIN POINT CONTENT IS OUT - It only attracts victim-mentality buyers” 🥵

True or False: "PAIN POINT CONTENT IS OUT - It only attracts victim-mentality buyers” 🥵

PAIN or NO PAIN… That is the question. I always find it fascinating to read through people’s opinions about Content Strategy – because THERE ARE A LOT OF OPINIONS out there. ...more

Spicy Strategy Opinions

October 25, 20242 min read

WHY I DON’T JUMP ON CONTENT TRENDS 👀

WHY I DON’T JUMP ON CONTENT TRENDS 👀

My feed is ALWAYS flooded with people recreating “trending/viral content”. 👉From a Marketing Strategy Perspective, I get it. Trying to ride the wave to reach a wider audience (which often works) ... ...more

Spicy Strategy Opinions

October 25, 20241 min read

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