The Time-wasting Tactics Online Service Businesses do: And What To Do Instead

People usually focus on:

→ Content Tactics 

→ Hacks & trends, 

→ Best platform Practices 

… I believe this is an absolute waste of TIME for an Online Business owner who does most of their own marketing. 👀

Why? 

Well, because this is NOT the needle-moving part of your marketing as a business owner who is the Face & Voice of your brand. 

→ UNLESS you specifically hired a Content Analyst to sit and analyze the data, test & tweak the different best practices while* posting regularly for a long enough period* to gather sufficient data to form statistically significant conclusions.

Yes. Statistically Significant Conclusions. 

(Nothing gives me the ick like “Gurus” throwing bold claims around with no REAL data to back it up. Lol)

There’s a reason we have Bachelor’s & Master’s Degrees for this type of work. 

This is the type of optimization work you can outsource in the future.

Instead, I advise my clients to focus on 3 KEY areas in their content:

→ Map out The Client Journey (Not the general psychology behind it, but specifically YOUR dream clients)

When you know this – you can strategically guide your audience with your content, going from not being aware of what they need – all the way to a finished purchase.

How to: Strategic Content Types Optimized for the Client Journey.

→ Shift Your Audience’s Mindset with your Content 

Your Audience needs to Believe in 3 Things to buy from you. They need to BELIEVE in:

… You (as the expert)

… Your offer (as the solution)

… Themselves (remove limiting beliefs – and/or SHIFT the false beliefs that are keeping them stuck) 

How to: Strategic Content Types Optimized to position YOU and YOUR OFFER as the go-to + shift your audience's false beliefs (how they think).

→ Optimize Your Content Workflow & Systems 

“All paths” need to lead to your core offer, 

Meaning, every piece of content needs to be connected and streamlined into a Strategic Selling System.

How to: Set up Content SOPs for simplified & efficient Workflow, while adding the automated tech funnels behind the Selling Systems + copy optimized with sales psychology

= Because THIS is what you need to get someone to BUY FROM YOU.

THEN, you can start playing around with creative elements & best practices tactics – if that’s your jam.