My feed is ALWAYS flooded with people recreating “trending/viral content”. 

👉From a Marketing Strategy Perspective, I get it. 

Trying to ride the wave to reach a wider audience (which often works) 

👉From a Consumer Perspective, I’m bored. 

Seeing the same stuff over and over and over again.

The Thing is … 

You don’t need to chase the latest trends to succeed with your content.

(Unless you want to ofc. You do you.) 

In fact – I NEVER chase trends. 

Why? 

Well…. SPICY opinion is incoming 🌶️🌶️🌶️

❌ Because jumping on trends doesn’t fit what my brand stands for (I want to pave the way, not follow it)

❌ Because trends are for followers - not thought leaders. 

❌ Because trends fade and go away. 

And if you want to STAY, STAND OUT, and be a THOUGHT LEADER in your niche – you can’t run around doing what everyone else is doing. 💥💥💥