Let’s talk about MONEY 🤑 and Social Proof in your Content

There are 2 types of viewpoints when it comes to showcasing social proof in the B2B market (small businesses). 

*Sidenote: Social proof is a powerful tactic at the end of the content funnel to convince future buyers that YES YOU can also get these results and I AM the one to help you. 

▪️ Viewpoint #1: “Things I did to help my small biz client generate 10K revenue last month (a 100% conversion increase)” 

▪️ Viewpoint #2: “YIKES, so gross when people talk about money. I’m not in business to make money.”

… Lately, I’ve seen A LOT of negative talk related to money and business owners on my Instagram feed (specifically among online coaches). 

Let’s UNPACK IT. 

My 🔥🔥 Perspective on this: 

FIRST OFF – as a business owner looking to hire someone, I’m looking for numbers. What results can I expect from hiring you? SHOW me. 

So yes, I’m absolutely FOR posting your numbers as case studies to show proof of results. 

👀 BUT – I believe viewpoint #2 actually touches on a deeper “problem” = Money-Mindset among small biz owners 

→ How have you ever told yourself:

 “I’m scared of raising my prices, what if it’s too expensive, What if nobody buys at this price point”? 

❌ = Decision-making BASED on FEELINGS. 

✔️ Instead, use DATA-driven decisions. Calculate costs, research market price points, etc. 

Wanting to do good, make an impact, and be empath-lead biz – are all amazing aspects to bring into your business. ❤️

… But let’s not forget what a business IS and NEEDS to exist in the first place.